04/04/2013 - Deloitte Report: Record results for Munich

The Deloitte study on the Munich hotel market shows that the Bavarian capital is registering a continuous increase in demand - unaffected by crises.

Munich, April 4, 2013 | Last year, with around 6.1 million arrivals and 12.4 million overnight stays in Munich, record results were achieved again. The Deloitte study shows that the state capital is registering a continuous increase in demand. The reason is, among other things, the guest mix of national and international clientele as well as leisure and business travelers, which compensates for fluctuations in demand. The United States (20 percent), Italy (15 percent) and the UK (13 percent) had the largest number of foreign visitors. In 2012, marketing focused on the topics of 200 years of beer gardens, museums, music, sports and business travel - this underlines that the city has something to offer for everyone. The STR Global figures for 2012 show: significant performance increases in all star segments, most of which were even in double digits for the RevPAR.

“With an average occupancy of 74.8 percent and a net room rate of 123.08 euros, Munich is an important hotel location in Germany,” says Kay Strobl, Manager Hospitality at Deloitte. “Other German metropolises can only dream of a RevPAR increase of +11.5 percent”. Berlin and Düsseldorf achieved growth of only 8.5 and 8.1 percent, respectively, while Dresden and Cologne even achieved worse results than in 2011.

As in most German cities, Accor also accounts for the largest share of the room volume in branded hotels in Munich. Behind them are Starwood Hotels & Resorts (ten percent), the Intercontinental Hotels Group (eight percent) and the budget design hotel chain Motel One (seven percent).

Hotel company Share of branded rooms

Accor 17%

Starwood Hotels & Resorts 10%

IHG 8%

Motel One 7%

Hilton 5%

Marriott 5%

Leonardo 5%

Derag 4%

Best Western 3%

NH Hoteles 3%

Source: Deloitte research

Individual hotels upgrade

The chain hotel industry provides around 63 percent of the available rooms in Munich, the remaining 37 percent are distributed among private companies. “Compared to our analysis two years ago, the branded hotels continued to gain ground with a plus of three percent,” notes Kay Strobl. Almost all large hotel groups have one or more hotels or brands in the city. "In view of the limited number of available and suitable properties for hotel developments, however, not every operator can be present in the Bavarian metropolis - this applies in particular to premium locations for luxury hotels", summarizes Kay Strobl.

Established private hoteliers who have existing buildings have an advantage here, for example the Cocoon Hotels (Lindwurmstrasse near Sendlinger Tor / Stachus near the main train station). These two houses were rebuilt with great attention to detail and repositioned thanks to their individual design character. A third Cocoon project is already being planned.

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#Deloitte #münchen #hotel_cocoon

#Deloitte #münchen #hotel_cocoon

#Deloitte #münchen #hotel_cocoon